Carpentry firm – Berge & Sønn Snekkerverksted (fictional)
For every 100 kr in revenue, the firm retains 37.70 kr before fixed costs.
The firm has solid overall profitability, but margins vary significantly between job types (from 34.3% to 40.9%). This provides room for strategic prioritization of the most profitable jobs.
Overview of which types of jobs yield the best return. Sorted by gross margin percentage.
Terrassebygging and kjøkkenmontering should be prioritized for the highest margin. Baderomsrehab generates the most total profit due to volume. For vindusbytte: consider a price increase (5-10%) or efficiency improvements – this would significantly boost the margin given the high number of jobs.
| Rank | Job type | Count | Hours | Revenue | Costs | Gross margin | Margin % | NOK/hour |
|---|---|---|---|---|---|---|---|---|
| 1 | Terrassebygging | 2 | 142 | 234 752 kr | 138 799 kr | 95 953 kr | 675 kr | |
| 2 | Kjøkkenmontering | 4 | 166 | 445 081 kr | 267 702 kr | 177 379 kr | 1 070 kr | |
| 3 | Baderomsrehab | 5 | 592 | 1 146 050 kr | 704 144 kr | 441 906 kr | 747 kr | |
| 4 | Gulvlegging | 1 | 48 | 66 640 kr | 42 998 kr | 23 642 kr | 489 kr | |
| 5 | Takarbeid | 3 | 235 | 452 738 kr | 293 446 kr | 159 292 kr | 679 kr | |
| 6 | Vindusbytte | 5 | 177 | 393 348 kr | 258 423 kr | 134 925 kr | 764 kr |
Analysis of which customers yield the best return. Repeat customers with multiple projects are often more profitable due to lower acquisition costs.
På Østlandet Byggforvaltning and Stedet Sameie are the most valuable customers measured by total margin (3-4 projects each). Corporate clients and housing cooperatives generally yield better margins than private customers.
Projects with the highest gross margin in NOK. Larger projects naturally generate higher margin in absolute terms.
| # | Project | Customer | Type | Revenue | Gross margin | Margin % |
|---|---|---|---|---|---|---|
| 1 | Baderomsrehab - Stedet (P012) | Stedet Sameie | Baderomsrehab | 274 245 kr | 98 715 kr | 36.0% |
| 2 | Baderomsrehab - Norenga (P009) | Norenga Hytteforening | Baderomsrehab | 249 982 kr | 94 318 kr | 37.7% |
| 3 | Baderomsrehab - Østlandet (P016) | På Østlandet Byggforvaltning | Baderomsrehab | 204 304 kr | 90 405 kr | 44.3% |
| 4 | Baderomsrehab - Stedet (P019) | Stedet Sameie | Baderomsrehab | 208 693 kr | 83 300 kr | 39.9% |
| 5 | Baderomsrehab - Østlandet (P002) | På Østlandet Byggforvaltning | Baderomsrehab | 208 826 kr | 75 168 kr | 36.0% |
| 6 | Takarbeid - Norenga (P010) | Norenga Hytteforening | Takarbeid | 185 788 kr | 62 425 kr | 33.6% |
| 7 | Takarbeid - Hamar (P007) | Hamar Familie | Takarbeid | 138 638 kr | 55 764 kr | 40.2% |
| 8 | Kjøkkenmontering - Østlandet (P008) | På Østlandet Byggforvaltning | Kjøkkenmontering | 129 525 kr | 52 397 kr | 40.5% |
| 9 | Terrassebygging - Stedet (P006) | Stedet Sameie | Terrassebygging | 124 358 kr | 51 656 kr | 41.5% |
| 10 | Kjøkkenmontering - Røros (P004) | Handels bedriften Innlandet | Kjøkkenmontering | 120 601 kr | 49 134 kr | 40.7% |
Interesting finding: Kjøkkenmontering has the highest profit per hour (1 070 kr), even though terrassebygging has the highest percentage margin. This is because kjøkkenmontering has a higher billing rate per hour. Vindusbytte has the second highest NOK/hour despite the lowest percentage margin – this indicates that the issue is material costs, not the hourly rate.
By increasing the price of vindusbytte by 7% and prioritizing 2 additional terrace projects per year, total gross margin can be increased by an estimated 80 000–120 000 kr annually without additional capacity requirements.